The rise of new digital technologies and tools in healthcare, such as mobile devices/apps, wearables, virtual assistants and artificial intelligence (AI), opens up revolutionary opportunities to develop, test and market new effective treatments. On the healthcare providers’ side, digital health technologies – telecare/telehealth, mhealth, ehealth – enable proactive and efficient healthcare delivery that provides prevention as well as safer and cost-effective care.
In practice however, pharma companies and healthcare providers still struggle when it comes to the question of which technology to apply for which use cases and business value? Hypertrust Patient Data Care helps pharma companies and healthcare providers leverage digital health technologies to create new, superior business value and achieve digital health excellence.
With our unique Digital EXPERIENCE2 approach, we help you understand digital health technologies, develop individual use cases for your organization and provide a ‘touch & zoom’ experience of what the digital return on investment will look like. Uses might include clinical trials, wearables, lab sample data management and supply chain.
Digital EXPERIENCE2 is a complete package of various, pre-assembled software modules with easily configurable templates and coordinated methods for the development of digital innovations. Tried and tested team approaches for promoting innovation and agile, fast development methods provide specific results as proof of digital ROI in just a few weeks.
Payers are cutting costs and reimbursement models are changing. Prices are being challenged, reducing profits.
The Pharma sales model is being challenged: The traditional sales rep / HCP sales model is called into question. Patients become more empowered to be involved in decision-making.
The healthcare providers (HCP) are being held to address issues such as: delayed or mis-diagnosis, prescribing unnecessary procedures or medications. Thus, there is an urgency to make significant improvements in cost, quality, efficiency and regulatory compliance.
There is a wide variability across countries (especially in Europe) regarding unstructured data silos and concerns about data protection & privacy.